Free Internet Starts in the Czech Republic
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Joining other European companies, Czech telecommunication operator Contactel this week began offering a free Internet access package, Red Box, included in the price of a PC.
It was touted in recent ads as the country's first free Internet access offer, but other companies got in the game before Contactel.
The Czech subsidiary of well-known European Internet service provider Video On Line launched VOLny.cz, which offers free Internet access without having to purchase a PC or make additional investments. The company said it expects to make money both from advertisements and from sharing revenues with telecommunication operators.
Another early bird on the field is local PC assembler and vendor AutoCont. On September 3, it began selling its new PC model, AutoCont Alivio 2000, with two years of free Internet access included. Its business model is exactly the same as in the case of Contactel.
Both AutoCont and Contactel -- which cooperates with other local assemblers, namely Comfor and Libra -- set almost the same prices for their "subsidized" PCs. The PC of entry level configuration (Intel Celeron processor, 4,3 GB HDD, faxmodem 56 kbps, 32 MB RAM etc.) is sold for 27.000 Kc (about $800). Two years of Internet access included in this price would cost about 11.000 Kc ($320) otherwise.
Czech customers generally welcome these offers, but are not going after free Internet so madly as one may expect. The reason is simple: ISP fees make no more than 20 - 25 percent of total costs of Internet access. The rest goes to telecommunication operators -- and this is true for "free" Internet as well. Despite this shortcoming, which will be solved only after liberalization, free Internet access helps the Czech Republic make another important step towards widespread usage of Internet.