Lycos, Preview Travel Sign Distribution Deal
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As part of the arrangement, Lycos will feature Preview Travel resources that enable online users to book reservations for airlines, hotels, and cars through Farefinder for both vacation and business purposes.
Other Preview Travel content on Lycos will include a travel newswire, destination reviews from Fodor's Travel Publications, as well as photographs, video, and sound clips previewing worldwide locales.
Lycos plans to promote Preview Travel through the Lycos Travel Web Guide, Lycos Shopping Network, banner advertisements, and keyword searches.
"Travel is one of the hottest topics searched for online weekly by hundreds of thousands of Lycos users," said Bob Davis, president and CEO of Lycos. "Preview Travel was the perfect choice because of their comprehensive content and services. Those features combined with Lycos' popular Travel Web Guide provide users with a powerful online travel resource."