RealNetworks Signs New Broadcast Deals
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RealNetworks announced this week at the National Association of Broadcasters '98 conference in Las Vegas a series of Internet broadcast partnerships that serve to further boost industry-wide use of the company's streaming media solutions.
The Seattle-based developer announced an exclusive agreement with ABC Radio under which ABC will use the Real Broadcast Network to deliver programming for its ABC-owned radio stations and ABC Radio Networks exclusively in RealAudio.
In partnership with TCI Music, producer of the SonicNet and Streamland music sites, RealNetworks said it plans to help bring TCI Music's cable audio service, DMX, and its music video channel, The BOX, to the Internet.
The companies also announced a co-marketing agreement to promote each other's sites, and plan to collaborate on the development of new Web-based music services and other interactive platforms.
Hosted and promoted by the Real Broadcast Network, the new video-on-demand service will be located on the Rolling Stone Network and JAMTV, and is scheduled for launch later this month. It will reportedly feature over 400 current music videos from more than 95 record companies.
In conjunction with Sun Microsystems, RealNetworks said it will team with CNN Interactive to deliver RealAudio and RealVideo programming for the popular CNN.com news site using the Sun Solaris operating environment.
Finally, HBO and Dakota North Entertainment announced they have chosen RealNetworks RealSystem 5.0 to deliver comedy programming via the Net. Debuting this week, HBO.COMedy's The Shows will use RealAudio, RealVideo, and RealFlash to broadcast performances by Janeane Garofalo, Steven Wright, Bob Odenkirk, and others.