WaveTop, Warner Bros. in Content Pact
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The companies said Warner Bros. Online content will be delivered over WaveTop's national broadcast wireless service via TV tuner-enabled PCs. The technology uses embedded data which streams into unseen portions of broadcast TV signals using the Vertical Blanking Interval (VBI).
A Time Warner Entertainment Company, Warner Bros. Online delivers programming to children and will feature various multimedia fare such as movie trailers, cartoons, and games. It will be broadcasted through WaveTop's interactive educational channels, the KidsTop and FunTop.
"Warner Bros. Online is widely recognized for providing users of all ages with some of the most exciting and entertaining content being generated on the Internet," said Jim Moloshok, Senior VP of Warner Bros. Online. "WaveTop broadens our reach and ensures that our content is easily accessible to home PC users without the hassle of using a dial-up modem."
Microsoft will also include WaveTop data broadcast software in its Windows 98 release. The service made its full debut on April 6.