Study: 57 Million U.S. Web Users
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The number of Web users in the United States has increased to over 57 million, a gain of 1.6 million new users since January of this year, according to a RelevantKnowledge Inc. survey released today.
"The growth in the number of Web users over the past few months can likely be attributed to an heightened awareness of the power and offerings of the Internet," said Jeff Levy, CEO of RelevantKnowledge, in a statement.
"Although the influx of users to the Web seems to be slowing a bit when compared to past studies, our findings indicate that Web users are relying more and more on the Internet in their every day lives for commerce, entertainment and as a vital source of information."
Among RelevantKnowledge's findings:
- 56% of U.S. Web users are men
- 77% are between 18-49 years old
- 39% are between the ages of 18-34
- 51% are college graduates
- 34% were defined as "active business users"
RelevantKnowledge said the enumeration study commenced in late February and concluded in mid-April.
Ten thousand people, Web users and non-users, were interviewed. More than 1,440 Web user demographic profiles were collected, comprised of home, work and college users, according to RelevantKnowledge.