GetSmart Spends $13 Million on Content Deals
Page 1 of 1
Internet mortgage and loan provider GetSmart.com today announced a series of new content and marketing agreements with major Web players totaling $13 million.
Burlingame, CA-based GetSmart said spending levels will begin at the $13 million mark in 1998 and expand to $50 million during the next three years.
Billing itself as an information service rather than a lender, GetSmart said the content and marketing deals are part of an aggressive campaign to take advantage of the projected growth in the Internet mortgage sector.
"The campaign is designed to build brand awareness by intercepting consumers at the eyeball junctions of the Net," said John McNamara, senior vice president of marketing for GetSmart. "Partners like Lycos, Yahoo!, and Wired Digital, who have surging traffic and deep consumer trust, are essential platforms for maximizing a business like GetSmart."