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GetSmart Spends $13 Million on Content Deals

Internet mortgage and loan provider GetSmart.com today announced a series of new content and marketing agreements with major Web players totaling $13 million.

The company signed partnerships with "portal sites" Yahoo!, Infoseek, and Lycos, online information and search site Wired Digital, and Internet advertising solutions provider DoubleClick Inc..

Burlingame, CA-based GetSmart said spending levels will begin at the $13 million mark in 1998 and expand to $50 million during the next three years.

Billing itself as an information service rather than a lender, GetSmart said the content and marketing deals are part of an aggressive campaign to take advantage of the projected growth in the Internet mortgage sector.

The company claims a monthly average of 760,000 visitors to its site which offers information on home loans, credit cards, debt consolidation, student loans, and auto leases.

"The campaign is designed to build brand awareness by intercepting consumers at the eyeball junctions of the Net," said John McNamara, senior vice president of marketing for GetSmart. "Partners like Lycos, Yahoo!, and Wired Digital, who have surging traffic and deep consumer trust, are essential platforms for maximizing a business like GetSmart."



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