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Flightbookers Launches European Online Travel Service

London-based travel agency Flightbookers Tuesday launched ebookers.com, an online travel service for independent travellers.

There are four core products on the ebookers.com Web site: airfares, hotel rooms, car hire and travel insurance. Other services include a flight-tracker with mobile phone and e-mail alerts, a fare alert service that notifies users when fares drop below a specified threshold, and an auction area where users can bid for tickets.

"ebookers.com is a customer-led, technology driven company that aims to bring innovation and uniqueness to the travel market as quickly as possible," said chief executive Dinesh Dhamija, who is also chairman of Flightbookers.

"We want to differentiate ourselves from existing travel Internet sites which offer customers distress purchases and position ebookers.com as the year-round travel companion."

Users of ebookers.com will be able to book tickets for flight departures from France as well the UK. The new site also has its own dedicated call centres to handle off-line customer care.

In common with other top providers of travel services via the Internet, ebookers.com plans to tailor its content to specific lifestyle segments, with information for gay travellers, students and senior citizens. It says it will also establish communities for like-minded travellers, such as wine or coffee lovers.

"We are committed to fulfilling both the practical information needs and functionality one expects from the web, together with the experiential 'wants' of all those who love or need to travel," said Dhamija.