InterVU, Macromedia in Co-Marketing Deal
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Under the co-marketing alliance, InterVU will have the right to use some Macromedia trademarks in relation to the company's use of software authoring and playback tools, including Macromedia Director, Shockwave, Flash, Fireworks and Macromedia Java Applets.
The companies also said they plan to collaborate on the development of InterVU software that creates, manages, distributes end user data reporting for Macromedia advertisements.
In addition, InterVU said it will deliver Shockwave, Flash, and streaming Java-based media applets that include online ads off the proprietary InterVU Network.
"Working together is a natural step as both companies move forward with our efforts concerning multimedia and streaming media on the Web, and we believe that combining our strengths is a winning proposition."