Sony Wins Top Honor for Australian Internet Advertising
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The top award for most creative online marketing strategy was won by Sony for its ad campaign for Ape Escape, a new Playstation game. Quicken.com.au and Ebet Online ranked as finalists.
Fairfax Online won the Click-And-Win award for a specific offer-oriented online campaign, with Excite Australia and Nestlé Confectionery Ltd also mentioned.
Sony also grabbed the award for one-to-one marketing campaigns, with ANZ recognized for two separate campaigns.