Geldof to Launch Travel Sites Across Europe
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Band Aid founder turned Internet entrepreneur Bob Geldof went to Italy on Friday to finalise details for the Italian version of deckchair.com.
It will be the first of a group of Europe-wide flight booking sites, similar to the successful UK service.
"deckchair.com is in the middle of a real revolution," said James Page, director of deckchair.com.
"We already have increased the number of bookings 4-fold since June. This week and next signals the start of a whole range of new and exciting partnerships which will take the business to a new level. We're bracing ourselves for what looks like being a very busy end to 99 -- and we're loving every minute of it!"
Next week, according to James Page, a deal will be finalised with Loot.com, the largest classified advertising e-service in the UK.
Not surprisingly, deckchair.com is gearing up for a substantial increase in the number of accesses it receives -- and for a significant rise in its flight bookings.
In a hugely competitive Internet travel market, deckchair.com has carved a useful niche, aided by the publicity genius of Bob Geldof, who runs a close second to Virgin's Richard Branson in this respect.
Says a deckchair.com statement: "While Bob's having a leisurely stroll round the Vatican, it's all go back at base in London."
That's true -- but the TV cameras will be on Bob. And that's worth a lot more hits on the site.