RealTime IT News

Geldof to Launch Travel Sites Across Europe

Band Aid founder turned Internet entrepreneur Bob Geldof went to Italy on Friday to finalise details for the Italian version of

It will be the first of a group of Europe-wide flight booking sites, similar to the successful UK service.

" is in the middle of a real revolution," said James Page, director of

"We already have increased the number of bookings 4-fold since June. This week and next signals the start of a whole range of new and exciting partnerships which will take the business to a new level. We're bracing ourselves for what looks like being a very busy end to 99 -- and we're loving every minute of it!"

This week, also announced a partnership with, the UK's largest travel search engine.

Next week, according to James Page, a deal will be finalised with, the largest classified advertising e-service in the UK.

Not surprisingly, is gearing up for a substantial increase in the number of accesses it receives -- and for a significant rise in its flight bookings.

In a hugely competitive Internet travel market, has carved a useful niche, aided by the publicity genius of Bob Geldof, who runs a close second to Virgin's Richard Branson in this respect.

Says a statement: "While Bob's having a leisurely stroll round the Vatican, it's all go back at base in London."

That's true -- but the TV cameras will be on Bob. And that's worth a lot more hits on the site.