WhoWhere?, barnesandnoble.com in Strategic Marketing Partnership
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WhoWhere? Inc., a provider of free Web-based communication and collaboration applications, entered a strategic e-commerce and marketing partnership with Barnes & Noble's online counterpart, barnesandnoble.com.
As a part of the agreement, Mountain View, CA-based WhoWhere? will offer its Angelfire community and its other online community partners the opportunity to be part of the barnesandnoble.com Affiliate Network, which enables end users to include the bookseller's content, search utilities, and e-commerce capabilities into their Web pages.
Angelfire members can become barnesandnoble.com Affiliates and build their own online bookstores, recommending specific books to their online visitors. Affiliates can also let their visitors browse books by linking to different subject areas on the barnesandnoble.com site or search using the search engine. Affiliates earn a commission on every book sold to customers they refer to barnesandnoble.com.
WhoWhere will also create a barnesandnoble.com branded version of PeopleCity, WhoWhere's free personal home page service. The service, to be called "BOOKPLACE.COM," will offer a free home page to anyone interested in creating their own online bookstore through barnesandnoble.com's Affiliate Network. Financial specifics were not disclosed.