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CyberShop Teams With Microsoft Plaza, @Home Network, PointCast

CyberShop International Inc. in New York City established marketing relationships with three Internet services, the Microsoft Plaza, @Home Network and the PointCast Network.

Cybershop, an online department store, also recently signed deals with Excite and GeoCities.

"These alliances will further enhance our presence on the Internet and will drive additional traffic to the cybershop.com site," said Jill Markus, vice president of business development at CyberShop. Financial terms of the deals were not disclosed.

CyberShop will be a featured site in the Microsoft Plaza through its 18-month interactive merchant agreement with Microsoft's online shopping channel.

Under terms of the agreement, visitors can reach CyberShop through other Microsoft properties, including MSNBC, Microsoft Start page, MSN Premier, and msn.com. In addition, CyberShop will participate in a variety of promotional opportunities, including the professional gift guide, Pamela's Picks, and feature new items in the Plaza Specials areas.

CyberShop also signed an eight-month agreement with @Home Network for an extensive broadband interactive marketing campaign designed to drive customers to cybershop.com.

And, CyberShop signed a nine-month advertising deal with PointCast for targeted banner advertising on the PointCast Network giving viewers easy access to CyberShop's Gifts Wrapped & Ready service, which allows customers to have select gifts wrapped and shipped within 24 hours.