Israeli ISPs, PC Sellers Market Internet-and-PC Packages
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In preparation for the peak in computer sales which coincides with the Jewish holidays and the new school year in Israel, Israeli ISPs and computer marketers are offering Israeli customers computer packages with Internet access plans included.
Plenty of advertising money has also poured into the marketing campaigns.
All the offers involve an ISP Net access commitment at a fixed price, rated in American dollars, for three years. The promotions may serve as a good deal for suppliers, since in the next few years the Internet market in Israel is expected to make a significant shift towards high-speed connections.
Among the most prominent offers, Internet Zahav and the Skal marketing chain offer British computer Elonex for an initial advance payment of US$200 and US$25 or US$33 a month for 36 months, depending on the computer package chosen.
These offers have been a great success, and computer marketers countered the ISPs offers with their own packages -- resulting in significant price drops in the PC market. It still remains to be seen, however, how the pricing wars will affect the total number of people connected to the Internet.