Do user interfaces make a difference in online marketing? Bill Lenoir thinks so. And Lenoir, manager of The Adrenaline Group's information architecture practice, hopes to pass along his experience in developing marketing strategies to those attending dc.internet.com's March 14 Internet Breakfast Forum.

As an information architect, Lenoir applies proven design principles and rigorous field testing to design and fine-tune the user experience for clients' new or existing software applications. His experience at Adrenaline includes developing user interface software, reviewing clients' current web sites and providing actionable recommendations for clients such as AnswerLogic, e-Satisfy, Capital.com, and Network Solutions, Inc.

In addition, Lenoir has assumed project leadership roles, managing tightly integrated teams of people from all four Adrenaline practices. In the 7 years prior to joining Adrenaline, Lenoir's career has focused on issues of usability and user interfaces. He began his career helping Apple collect user input in order to create a better interface for its proprietary online service AppleLink.

At AOL, Lenoir developed tools that company content partners used to build their sites. He designed the training material for partner training sessions and taught the classes he created. Lenoir also utilized these tools to develop partner sites for AOL.

Prior to AOL, Lenoir worked with a variety of businesses ranging from small start ups (Gonyea & Associates) to large corporations (Boeing & IBM) on a variety of projects from html coding to back-end database work.

Other panelists at dc.internet.com's March 14 Breakfast Forum also will examine and explain the how's and why's of online marketing. The panel plans to tackle a number of questions, including: Is branding, or co-branding, enough to make it big? How do traditional marketing methods make it in the online world? What are the tried and true methods of online marketing, and how have they evolved to secure success in a tighter economic market? The March 14 panel will examine these and other marketing issues at this forum.

Other panelists scheduled to speak at the Breakfast Forum include Rick Cairo, chief permission brain at eBrains, Inc.

Cairo serves as "Chief Permission Brain" for eBrains, focusing on acquisition, retention and viral email marketing issues. In addition, he also works closely with other online and offline specialists, who focus on online advertising and affiliate marketing, to provide a comprehensive plan that delivers measurable ROI for clients. His experience includes online marketing, direct marketing, tradeshow marketing, strategic marketing and research, product development, sales and new business development.

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He has worked with such diverse national brands as Health Central/Vitamins.com (webrx.com), @Plan (webplan.net), MCI, AMTRAK, AnotherUniverse.com (now Fandom.com), the Association for Supervision and Curriculum Development (ASCD), Society of Plastics Engineers (SPE), The Los Angeles Times/Washington Post New Service and United Marketing Solutions. He has also worked with many local/regional brands, and is a founding member and former vice president of the New Media Society.

Joining Lenoir and Cairo on the Breakfast Forum panel at the Hilton McLean Hotel is Bob Woods, managing editor of internet.com Corp.'s NewMedia Web site at http://www.newmedia.com. NewMedia follows trends and technologies for Internet architects. The high-level Web site, updated daily, and weekly newsletter uncovers the most significant developments affecting the shifting online marketplace to keep its audience ahead of the curve. Covered topics vary widely, and range from e-commerce to Web design; from e-mail marketing to wireless delivery; from market research to customer relationship management.

Also joining the panel is Debbie Weil, founder and president, WordBiz.Com, Inc., an online strategy firm specializing in B2B email marketing and Web content. Weil works with B2B Web-based businesses who want a global customer base, and provides her clients with end-to-end email marketing services: strategy, messaging, list selection, offer definition and creative execution, including copywriting and HTML.

As former Web Content Marketing Manager for Network Solutions, Inc., the leading domain name registrar, she was responsible for content development and messaging to optimize sales opportunities throughout the company's Web site. She has worked with numerous Internet startups in the DC / MD / VA tech corridor, as well as with AOL and with Discovery.com.

The Breakfast Forum, which will add to its panel of marketing experts, will be at the Hilton McLean Hotel, 7920 Jones Branch Drive, McLean, Va. on March 14. Registration and breakfast will commence at 7:45 am, and the panel discussion, followed by a question and answer session, will begin at 8:30.

Attendance at the forum is free, but attendees should pre-register at http://www.breakfastforums.com.