Circuit City Stores, Inc. has extended by another three years its deal with DigitalThink, Inc., including catalog and custom courseware, e-briefings and the DigitalThink E-Learning Platform. To date, 90,000 Circuit City employees have enrolled in more than 1.8 million DigitalThink courses, far exceeding Circuit City's expectations.

"DigitalThink e-learning is a key part of our strategy to increase sales per sales counselor, decrease turnover and increase customer satisfaction," said Jeffrey S. Wells, senior vice president for human resources for the Richmond, Va.-based Circuit City Stores. "As we move rapidly to a learning culture, where learning equals earning, our employee satisfaction is also increasing. DigitalThink has allowed us to better arm our employees with knowledge and skills while cutting the time they spend in training by more than 50 percent."

The San Francisco-based DigitalThink other clients include Charles Schwab & Co., DaimlerChrysler, Deutsche Bank, EDS, The Gallup Organization, GE Capital, KPMG Consulting, Mazda, McDonald's, and Northwest Airlines.

"In the two years since our strategic partnership with DigitalThink began, we've collaboratively developed more than 110 online courses," said Wells. "Our sales counselors find the e-learning extremely engaging. Completion rates are very high, and in the month of December alone, our sales counselors hit DigitalThink's site more than six million times."

With 604 Circuit City Superstores and 20 mall-based Circuit City Express stores, Circuit City operates more consumer electronics specialty stores in more markets than any other retailer. Circuit City's online site, CircuitCity.com, offers an integrated clicks-and-mortar experience with a selection of consumer electronics, personal computers, movies, music and games; product information; and express pick-up, which allows customers to order online and pick up in store.

"Circuit City is a model of well conceived, highly strategic, perfectly executed e-learning," said Jon Madonna, president and chief executive officer of DigitalThink. "By leveraging the complete DigitalThink solution, Circuit City is able to reach its employees with exactly the information they need, when they need it, driving sales and improving customer satisfaction. DigitalThink is empowering Circuit City to quantify and measure the business impact of e-learning."

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