RealTime IT News Reveals E-Commerce Strategy

The UK's largest IT product and service infomediary announced Tuesday the first in a series of planned strategic partnerships aimed at positioning the company at the forefront of e-commerce.

The first step, says, is a partnership with Direct IT, enabling's 135,000 registered IT professionals to complete the purchasing cycle online.

"Too many Internet sites are far too complex," observed Alan Furniss, managing director of Direct IT.

"Corporate buyers want fast service. With the purchaser can get independent buying advice, identify a suitable product or products, and then link directly to us, buy it and get it delivered tomorrow. We have been working with for only two weeks now and already we have seen a 10 per cent increase in traffic on our site." not only provides comprehensive product information but also offers its users a unique product comparison tool. It claims to carry information on "all IT manufacturers products," and has many blue-chip clients such as Toshiba, Compaq, Hitachi, among others.

" is already changing the way IT purchases are made," said Alastair Laidlaw, managing director of

"As we continue to forge strategic online partnerships like this, will simply become the most efficient way to identify, verify and purchase IT products."