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Modem Media Acquires MEX Multimedia Experts GmbH

Modem Media acquired MEX Multimedia Experts GmbH, a German developer of interactive business solutions, for about $5.4 million in cash and common stock.

MEX will operate as Modem Media MEX, and will be integrated with Modem Media's overall European organization.

Digital communication agency MEX has a client roster that includes Mercedes-Benz, Braun, Allianz, Siemens and IBM Germany.

Modem Media said MEX will broaden its international technological expertise, specifically in the development of intranet, extranet and content management systems.

"As the Internet has become ubiquitous, the potential for global brands to reach and build relationships with customers worldwide is enormous," said G.M. O'Connell, Chairman and CEO of Modem Media.

"We are committed to expanding our global office network to serve our clients in local markets around the world."

Modem Media MEX will provide e-commerce platform development, digital design, strategic marketing and media services.

Modem Media clients have included 3M, Citibank, Intel, Delta Air Lines, E*Trade, General Electric, IBM, Sony Computer Entertainment of America and Unilever.