RealTime IT News

Swissair Licenses Socketware's Accucast

Socketware Inc. said that European airline carrier Swissair has licensed Accucast as its outbound e-mail marketing and messaging solution.

Swissair is Socketware's initial international customer. The airline will use Accucast for the first time this week to introduce and promote its revamped Web site to its European customer base.

Financial arrangements between the companies were not disclosed.

"Because of its advanced functionality, we see Accucast as the ultimate e-mail communication tool with unlimited potential for helping us improve communications with our customers," said Andy Guenthard, general manager of electronic commerce for Swissair.

Swissair said it plans to use Accucast on a daily basis to drive traffic to the new site through the distribution of e-mail campaigns offering special fares and frequent flyer mileage updates.

Swissair will also use Accucast to communicate with its network of travel agents and to distribute press releases.

Initially, Swissair expects to distribute one million messages per month to its customers and business partners in both HTML and plain text versions.

Accucast's HTML detection capabilities enable Swissair to distribute rich media content to those customers who can accept HTML and plain text messages to those who can't.

Socketware is an Internet software development firm focused on building e-mail communications products that support customized electronic marketing strategies.