Disney Debuts a Directory for Families
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Disney Online is wasting little time in leveraging its investment in InfoSeek. The two companies are launching their first co-marketed venture, Disney's Internet Guide or "DIG", an Internet search and directory aimed at kids and families.
Internet software developer Inktomi Corp. has been named as the search engine technology provider. The DIG directory has its own site, and can also be accessed on Disney's homepage. It will also be featured as the children and family directory on Infoseek's site.
The directory is segmented into eight areas that Disney says echo typical interests of kids and their families: Animals & the Outdoors, Stories & Comics, Learning & Life, Games & Toys, Sports & Recreation, News & the World, Arts & Entertainment and Computing & the Internet.
Content for these areas are hand-selected by DIG employees, and will be reviewed on a regular basis for relevance and entertainment value
"Disney's Internet Guide is a prime example of Disney Online's long-term commitment to serving families online," said Disney Online president Richard Wolpert. "Not only will DIG greatly enhance the online experience of Internet-savvy kids and adults, it will undoubtedly entice the uninitiated to sample the incredible family resources available on the Web."