DoubleClick Stock Up 20%; Audience Reach Report Fuels Gain
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DoubleClick shares jumped almost 20% today to as high as $60 after the Web banner ad network announced it is number three behind America Online and Yahoo! in overall users according to Media Metrix surveys.
The survey showed DoubleClick (NASDAQ:DCLK) with an audience reach (similar to the term used for TV) of 29.4%, ranking it more than 10% behind second place Yahoo! at 42.4%. AOL was first with 46.3% according to the audience measurement firm.
The news was not free from controversy, however, as we received a message from LinkExchange Network (one of DoubleClick's competitors) that said the audience numbers went like this: AOL, Yahoo!, Microsoft, LinkExchange and then DoubleClick.
Regardless of the battle off Wall Street, investors are pouring into DoubleClick today as it is the only Web ad network stock they can focus on.