RealTime IT News

Macromedia Unleashes New Strategy, Merges with Andromedia

Macromedia said Thursday it has agreed to merge with e-marketing software giant Andromedia to aid its new e-Business Infrastructure strategy.

The deal highlighted a busy day for Macromedia (MACR) at Fall Internet World '99, where the Net powerhouse also formed an alliance with USWeb/CKS and unveiled an e-Business Infrastructure plan, which was endorsed by BroadVision.

Macromedia's merger with Andromedia closes the industry's first complete circle e-marketing solution that combines customization and analysis with Macromedia's Web publishing applications.

The deal allows Macromedia to offer its new integrated package for content creation and management of corporate Internet/intranet and extranet sites. Businesses will benefit because they will be able to reduce time to deployment, report customer preferences and predict anticipated buying trends -- all in real-time.

Andromedia's CEO, Kent Godfrey, plans to join the senior management team at Macromedia where he will helm the new e-business plan.

"Andromedia and Macromedia's products already complement one another and are used jointly by many of our customers," said Godfrey.

"Businesses are tired of having to knit together a hodgepodge of point solutions from multiple vendors in order to create the dynamic, interactive and personally relevant Web sites required to market their products effectively in today's competitive e-commerce environment."

Macromedia did not rest after the merger. After rolling out its new e-business strategy, it formed a strategic alliance with professional Net services leader USWeb/CKS (USWB) to help simplify the management and production of the strategy's dynamic content. USWeb/CKS will then benefit by offering the new integrated solution to its clients.

"By extending its mission to facilitate the effective design and delivery of content for the Internet, Macromedia's e-business infrastructure strategy is addressing the most challenging issues facing our clients today," said Robert Shaw, CEO, USWeb/CKS."

The alliance should result in future pros, where Macromedia and USWeb/CKS will collaborate on the development of e-business solutions to make dynamic content management easier and more efficient. Macromedia will offer sales, marketing and training support to USWeb/CKS.

Macromedia's wheeling and dealing wasn't finished as it enlisted the aid of BroadVision (BFSN). BroadVision agreed to make the BroadVision One-To-One application suite the first integration platform for Macromedia's e-business strategy.

This will enable businesses to easily build, deploy and maintain large scale, content-rich and personalized sites.

"The combination of BroadVision's e-business applications with Macromedia's e-Business Infrastructure represents a major step forward for anyone involved in the production of advanced Web sites today," said Rob Burgess, chairman and CEO of Macromedia, Inc.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.