Netscape Taps InfoSpace for White/Yellow Pages
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The deal is the latest in a line of content partnerships that Netscape has secured in recent months in an effort to make Netcenter a more complete portal offering. Financial terms were not disclosed.
Slated to appear today, the co-branded services will be accessible via the the new Netcenter start page launched earlier this week, and also from the toolbar and pre-loaded bookmarks appearing on Netscape Communicator and Navigator. Links will also be provided in various Netcenter channels and the Net Search page.
InfoSpace White Pages display addresses, phone numbers, e-mail addresses and neighborhood maps, and allow users to perform reverse searches and locate driving directions. In addition, users will also be able to search Yellow pages based on their White Pages search findings, using cross-referencing and automatic radius searching methods.
InfoSpace's services are licensed by several Internet entities including ABC News Internet Ventures, CBS Corp., Lycos, The Microsoft Network, The Wall Street Journal Interactive Edition, and Compuserve. The company also has strategic partnerships with Microsoft, Intel, Oracle and others.
"With InfoSpace's syndicated model, businesses that advertise with Netscape Netcenter will now find an unparalleled means of distribution," said Naveen Jain, president of InfoSpace. "InfoSpace believes that we offer yellow page advertisers an unparalleled means of targeting their audiences. Businesses can differentiate themselves on the Internet by making a listing bold or larger; adding a coupon, business logo or a link to their home page; having a display advertisement, or sponsoring a heading."