McCann-Erickson Tapped for Microsoft Campaign
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McCann-Erickson Europe reportedly has been assigned the 2000 launch of Microsoft's largest-ever pan-regional advertising campaign.
Microsoft EMEA (Europe, Middle East and Africa) plans a $50 million regional advertising campaign to promote Microsoft business solution products and target business customers with print, television, and online media components, according to Adweek.
"We're very excited to extend our partnership with Microsoft in the US to Europe," James Heekin, McCann-Erickson Director for Europe, Middle East, and Africa, was quoted as saying.