REALTOR.com Forges Alliance With Excite
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According to REALTOR.com, its offerings will reach across Excite's flagship services including WebCrawler, Classifieds2000 and the portions of Netscape's Netcenter programmed by Excite. In each case, REALTOR.com becomes the exclusive provider of existing homes for sale by brokers on the real estate channels of these sites.
Financial specifics were not disclosed.
"By partnering with REALTOR.com, Excite can now offer a deeper level of real estate services to its customers worldwide," said Ken Wachtel, senior vice president of Advertising Sales at Excite. "The REALTOR.com offerings are an important part of Excite's channel strategy to deliver Web experiences that have a real-world impact on our consumers' everyday lives."
Earlier this week Microsoft Corp. also announced plans to launch a real estate-related Web site, and AOL unveiled its Mortgage section in the online service's Personal Finance Channel featuring financial software provider Intuit. Yahoo! recently jumped on the real estate bandwagon with the launch of Yahoo! Real Estate.