Vavo.com Supplies "Over-45s" Channel for Lycos UK
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"Lycos is committed to providing a wide range of services for the 11 million people in the UK and Ireland who have access to the Internet," said Charles Walker, managing director of Lycos UK & Ireland.
"Our partnership with Vavo.com is key to broadening our reach to an audience previously overlooked by other Internet offerings."
Just two months old, Vavo.com has been created by its 2,000 pre-registered members. It is a sponsor of Research into Ageing and is part-sponsor of entrants in the over 45s category of the British Surfing Association National Championships.
"The over 45s are one of the fastest growing segments of the online population and over 56 per cent said they felt the Internet was narrowing the generation gap."
Visitors to Lycos.co.uk will now be able to access specialised information and services for people over 45, the content being based directly on the interests and life experiences of Vavo.com members.