Czech Trade Fair Invex Highlights Array of E-C Solutions
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While the IT and communications trade show sponsored by Invex Computer last week didn't bring many novelties, one notable exception was the large number of e-commerce solutions presented at the event.
The solutions ranged from pure packaged software to customized e-shop building services. Simple database-generated e-commerce products were the cheapest of the solutions displayed, and the entry-level designs are considered appropriate for many businesses in the small but rapidly growing field of e-commerce in Eastern Europe.
Czech company Zoner Software demonstrated a more mature solution dubbed InShop. It is a combination of packaged software driving the client side of the e-commerce engine, with a server-based database access solution responsible for features such as the security of transactions, the connection with a warehouse.
Merchants who choose InShop can either run the server side of e-shop on the machine of the ISP, or they can use application hosting directly on site of Zoner. This type of solution is half way to a virtual hypermarket.
eCity was started in March as a game: virtual money for virtual goods. It relaunched during Invex trade fair as a real e-commerce operation. Vendors at the Czech virtual mall include Nike, Reebok, Sony,Timex, Toshiba, and CK Fischer, nation's largest travel agent.
The show took place on October 4 to 8 in Brno, Czech Republic.