BOL's Rocket eBook is Coming to the UK
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Bertelsmann Online (BOL) announced this week that it will shortly be bringing Rocket eBook to the UK.
It has already introduced the new electronic book technology to Germany, and the UK is seen as another key market. Expansion into other countries is to follow.
"BOL are proud to bring the most innovative products to its customers," said Alexander Broich, MD of BOL UK.
"BOL will be pioneering the Rocket eBook scheme in England and recognise that eBooks will have a huge impact on the professions of people such as doctors, engineers and architects, as well as the consumer market."
"We would like to use the Frankfurt Book Fair to familiarise German publishers with the Rocket eBook system and convince them of this additional distribution channel for book content," said Martin Eberhard, co-founder and CEO of NuvoMedia.
"The advantages such a system has for the publishers are obvious: no print or paper costs, no storage or logistics, no returns. And digital book content is never out of print."
Heinz B. Wermelinger, president and CEO of BOL International said that electronic books will not replace printed books, but they will often be more convenient. For example, when people travel light on vacation or when lighting conditions are insufficient, the Rocket eBook is preferable to conventional, printed texts.
In Germany, 15 publishing companies already support Rocket eBook with around 300 German titles. The UK will have the immense benefit of English-language publishing, with hundreds of American titles already available.