RealTime IT News

IBM, NetGravity in Advertising Alliance

IBM Corp. and NetGravity today announced they entered into a cooperative agreement under which the companies will jointly provide ad serving, ad management and ad hosting capabilities, as well as further the use of IBM's RS/6000 Web server.

Specifically the Internet solutions partnership centers on these key factors:

  • Co-marketing and co-selling of both companies' Internet software and services.

  • NetGravity's online marketing service bureau, AdCenter, will be hosted by IBM. AdCenter provides online advertising monitoring to Web publishers, interactive agency and merchants.

  • NetGravity will port its AdServer software onto the RS/6000.

  • IBM also plans to employ AdServer software in the management of its own worldwide online advertising, in ad serving, dynamic targeting, forecasting and reporting.

"This complementary relationship advances the efforts of IBM to combine the hottest hardware, software and services in the market to create end-to-end Web solutions," said Nancy Faigen, Vice President, IBM e-business Solutions. "With this announcement we are now integrating the leading Internet advertising tools into the solutions we provide to our customers."

"For our customers, online advertising management is mission-critical in generating revenue," said Rick Jackson, Vice President of Marketing for NetGravity. "IBM's world class, high-end hosting services are ideal for ensuring the reliability, security and scalability of AdCenter. We are excited by the synergy of this relationship for ourselves and our customers."

More information is offered on NetGravity and IBM.