RealTime IT News

Personify Updates Its Flagship Product

E-marketing software and services company Personify Inc. delivered Personify Essentials 2.0, the next generation of its flagship e-commerce marketing product.

The new version delivers extended reporting and analysis capabilities combined with an increase in performance and scaleability, the company said. Personify Essentials delivers insight about customer segmentation, customer acquisition, merchandising and content effectiveness. It enables e-commerce site operators to identify their best customers and prospects, uncover differences in how visitors use a site and predict future behaviors.

New features include average value reports and basic Web metric tracking. Value reports enable marketers to establish the average and total value of their customers, marketing promotions and content investments over time. Basic Web metrics, such as page views, referrer information and traffic statistics, provide a detailed view of Web site effectiveness, the firm said.

"Our customers are more sophisticated and are growing even faster than they expected," said Eileen Gittins, CEO of Personify. "This significant increase in performance as well as the new analysis capabilities in Personify Essentials 2.0 enables our customers to grow their business at the speed of the Web."

Personify Essentials 2.0 incorporates server software, add-on modules for specific functionality and a suite of professional services. Pricing is based on an annual subscription, starting at $5,500 per month.

Separately, Personify announced Personify Proactive for Email, a targeting and analysis application that works in concert with new e-mail partner companies Digital Impact, MessageMedia and Post Communications.

The company said this software enables creation of a target population, automatic transfer of an "e-mail envelope" to a partner for distribution, timely capture of results and comprehensive analyses of what happened -- who responded, who bought what, and who looked but did not buy.

Pricing is based on an annual subscription, starting at $3,500 per month.