RealTime IT News

Interativa.Net Creates Customized Content Program

Interativa.Net, creator of Brazilian cable TV database MegaTV, has launched the Powered by MegaTV service, which allows users to develop customized content for Internet access and content providers.

The company's first partner is ICONet, a nationwide ISP with over 17 thousand users.

"With Powered by MegaTV, providers and Web gates can deliver a unique experience to their users that can be totally customized," said Cristiano Dias, Web manager at MegaTV.

"With ICONet we're starting a new mirror for the site, but we could create, for instance, a programming guide for a newspaper or a paid TV operator. We have the technology and the possibilities are limited only by the partner's creativity."

ICONet reinforces the logic of the deal, explaining that the company researched among its users and found that half of the participants subscribe to cable TV.

The original MegaTV has over 10,000 programs and 50 channels in its TV database, listing the schedules, program cast and synopsis, as well as news related to the shows and local companies. MegaTV also allows users to create a customized calendar that notifies when the user's favorite show or actor will be displayed.