Tripod Tries ThingSearch
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The ThingSearch service hosts Parable's searchable database of rich interactive multimedia "Things," at other Web sites, communities and portals. With ThingSearch, Tripod page builders will be able to search for, use and pass along branded and general multimedia Things for their personal Web pages.
Under terms of the agreement, Tripod and Parable will share ad revenue from banner ads targeted to individual content areas of the ThingSearch database. In addition, Tripod will sell Parable's authoring tool, ThingMaker, to its personal publishing community. Financial details of the agreement were disclosed.
As part of the alliance, Parable will co-brand, customize and maintain ThingWorld, the backend of Tripod's ThingSearch database. The database contains interactive Digital Collectibles, experiences, games, characters and animations from Parable's growing list of entertainment, sports and major brand content partners. They can be taken from the database and republished on personal homepages or collected and used directly on users' desktops with Parable's ThingCollector and ThingScreenSaver products, the company stated.
"As an added bonus, as Parable provides backend support and functionality, ThingSearch requires virtually no development resources on our part."
Parable recently announced a similar relationship with Lycos, Tripod's parent company. The Lycos branded ThingSearch is accessible through keyword searches and publishing content areas available at the portal site.
ThingCollector and ThingScreenSaver can be downloaded at ThingWorld's Web site.