Yahoo!, Amazon Book Global Agreement
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Under terms of the agreement, Amazon.com becomes the premier book merchant on several international Yahoo! sites, including Yahoo! in Asia, UK & Ireland, France, Germany, Denmark, Sweden, Norway, Canada, Australia & New Zealand, Japan and Korea. Amazon.com merchant buttons will be displayed on these sites and other world sites to be announced within the next few months.
Financial terms were not disclosed.
In what marks a busy day for Yahoo! (NASDAQ:YHOO), it was also announced that the company is taking the place of MCI Communications Corp. in the NASDAQ 100 Index following WorldCom Inc.'s acquisition of MCI.
Under today's expanded Amazon agreement, Internet book buyers will be able to access English-language book titles within book categories and related keywords in the Yahoo! World sites. In addition, Amazon.com will become the local merchant for Yahoo! Germany and will provide German users with German-language direct links within the site. Currently Amazon is Yahoo!'s premier bookseller for Yahoo! UK and Ireland providing English-language books and local customer and delivery services.
"This agreement with Yahoo!, combined with our local presence in Germany and the United Kingdom, strengthens our position around the world as a leading global book merchant," said David Risher, senior vice president at Amazon.com, in a statement.
Early morning traders on Wall Street appeared to favor the alliance with Amazon (NASDAQ:AMZN) up more than 3 points after a week of steady losses. Yahoo! (NASDAQ:YHOO) also saw a rebound, up more than 4 points early today.