RealTime IT News

France's Web Advertising Gains $27 Million

According to an IAB-PricehouseCoopers study, France's online advertising during the first half of this year is more than twice the total amount for 1998.

Internet advertising brought FF 170 million ($27 million) in the six month period, divided by FF 65 million in the first quarter and FF 105 in the second.

According to the research, there are 39 industry sectors who advertise through the Internet. Internet players tended to invest larger amount of money during the second quarter of the year (16 percent of the total number), followed by computer companies (14 percent), telecommunications firms (11 percent) and the publishing advertisers (7 percent).

"This boom is linked with the launching of free Internet access and the development of new online services such as auction sites," says Cicile Moulard, president of IAB France. She also adds that "the evolution of new start-ups born with the Internet has played an important role because such companies invest a lot of money, and the competition is fierce whether it is on a world or a national scale."

Moreover, Moulard expects the boom to continue beyond the first quarter of the year.