RealTime IT News

Infoseek Gets Facelift

Aiming to give users easier and more effective navigation, Infoseek Corp. today announced a redesign of its portal site.

The Infoseek homepage now features a new navigation bar to put all of the most popular tools at the top of the page including Stocks, News, Yellow Pages, Maps, Chat, Homepage Building and Help. The navigation bar is consistent on every page, the firm stated.

In addition, Infoseek's directory collection, "Reviewed Web Site Topics," is now manually edited, in an attempt to speed up load times. The directory is organized so when users search for a keyword, they receive an outline of relevant matches, not just a list, Infoseek said.

Reviewed Web sites are now rated with a check system as part of the redesign, and the firm noted that links are used on search result pages to organize information for the user and make navigation simple.

"The Infoseek brand stands for finding what you want on the Web more accurately, easily and comprehensively," said Barak Berkowitz, vice president of marketing at Infoseek. "Infoseek's new design delivers on that promise in a new way with a consistency and clarity we believe users will respond to immediately. The introduction of this redesign is a strong message of commitment to Infoseek users."

The company said that the redesign will be launched in two phases. The second phase of the redesign is schedule for the first week of October, 1998, and will include a complete redesign of Infoseek Channels.

The future of the the site remains uncertain, as earlier this week Infoseek and its partner, Disney, announced plans to launch a new portal, Go.com, in November. Speaking about Infoseek's future, a spokeswoman said, "It will not go away as a site or a brand, but it will come under the portal brand and be part of a network."