RealTime IT News

FairMarket Opens Auctions in Australia

Online auctioneer FairMarket Inc. Thursday made its first overseas foray.

The auction network will launch goFish in Australia in partnership with News Ltd.'s online business unit, News Interactive. However, GoFish will not take part in the recently announced FairMarket Network.

FairMarket promised to follow up on the debut with entry into other global markets, through partnerships within each region.

The goFish site unveils the first online auto auctions in Australia, in addition to its usual cavalry of items.

"Partnering with FairMarket to build goFish, we were able to put a best- of-breed auction in place quickly by working together on site in Australia and in the U.S.," said Menno Veeneklaas, goFish's general manager.

FairMarket and goFish will continue to work together to provide hosting and support including security and fraud prevention, billing, collection and customer service in Australia. FairMarket says it intends to offer the similar infrastructure and service support in its future ventures.

FairMarket will be the third US-based auction site to hit the Australia market in less than a month, following the much-anticipated eBay Australia launch and the upcoming uBid debut.