RealTime IT News

MSN Fires Latest Shot in Portal Battle

Microsoft Corp. Wednesday debuted the latest addition to its burgeoning MSN.com portal, adding a personal finance hub dubbed MSN MoneyCentral on MSN.COM.

The new area is comprised of eight catagories: investing, retirement and wills, real estate, insurance, money and banking, taxes, family finance and smart buying. MoneyCentral will also leverage Microsoft's other financial offerings, such as the Microsoft Money 99 financial suite and Microsoft's Investor site.

Various financial experts will monitor each financial area and respond daily to reader questions. Other features include workshops using real-time data and wizards, articles, calculators, free stock quotes, portfolio reviews, reference guides and market reports.

"Personal finance Web sites have to provide value to the consumer that is both personalized and integrated across a range of financial topics and information sources," said Lewis Levin, vice president of the desktop finance division at Microsoft. "Today, people are inundated with financial information that, more often than not, just isn't useful. Consumers today need the financial tools at their fingertips that will help them make smarter financial decisions. MoneyCentral is focused on helping consumers do just that."