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Liv4now.com Secures $1 Million Financing

U.K. community site Liv4now.com announced this week that it completed a $1 million round of financing with the U.S-based investment arm of Japan's Trans Cosmos.

Liv4now.com targets a young readership of people who like to socialise in clubs, buy products on the Internet, and trade stocks in cyberspace. It says it will use the money "to launch and grow the company in the U.K."

"The U.K. Internet market is one of the fastest growing markets within the European online community, and Liv4now.com is the first U.K.-based virtual community for the net generation," said James Geddes, managing director of Trans Cosmos USA and director of Liv4now.com.

"We are enthusiastic about this investment because of its superb business model and its talented top management team, Serena Doshi and Ewan MacLeod. We look forward to working with them to assist in developing a worldwide presence in the market."

Liv4now.com addresses the needs and interests of its visitors through five major channels: earn, spend, live, meet and think. Its content is generated by members, in-house journalists and partnerships.

"This investment will kick-start our launch in the UK and will enable us to employ the best people in the industry," said Liv4now.com's managing director and co-founder Serena Doshi.

"We are excited