Harborfreight.com Selects Delano for Personalized Customer Service
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Harbor Freight Tools offers tools in the U.S., selling through 70 retail store locations, mail-order catalog business and e-commerce site, Harborfreight.com. The Delano e-Business Interaction Suite lets Harborfreight.com develop applications to manage its outbound e-mail marketing campaigns, order confirmations, personalized extended warranty offers, and inbound e-mail routing and response management.
"Delano's e-business solution enables us to automate and personalize interactions that bring us closer to our repeat customers and extend a hand to new ones," said David Martel, VP of marketing at Harbor Freight Tools.
"We understand the inherent challenges associated with providing strong customer service and ongoing customer interaction via the Web, e-mail and other communication channels," said John Foresi, president and CEO of Delano Technology Corp. "Harborfreight.com's confidence in Delano underscores our strength in supporting and extending Web commerce and e-service, and reinforces our ability to help our customers achieve their ultimate goals of driving revenue, reducing costs and improving customer service."