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lastminute.com Signs UK Hotel Deal

The UK's top deals site lastminute.com has signed a deal with Forte Hotel Group that will give its users access to 250 Meridien, Posthouse and Heritage hotels around the world.

lastminute.com says that the deal is the first of a series intended to position the site as a world resource for hotel accommodation.

"I am delighted to be able to announce that we have signed this deal with Forte and we are close to signing Sol Melia and Thistle, as well as allowing us to deepen our relationships with these key supply partners," said Brent Hoberman, co-founder and managing director of lastminute.com.

Half a million registered customers use lastminute.com to obtain tickets for shows and travel, as well as for gifts and auctions. Most customers make their purchase less than a week in advance -- a factor that Forte found appealing as a source of potential sales.

"In this increasingly competitive environment, we have to maximise our use of all distribution channels to reach our customers," said Michel Madison, worldwide director of Distribution and Revenue Management, at Forte Hotel Group.

Forte Hotel Group is part of the Granada Group, and is the UKs largest hotel operator with over 430 hotels in around 50 countries.