RealTime IT News

Centraal, Network Solutions Seal Domain Pact

Centraal Corp., operators of the RealNames service, signed a strategic agreement Wednesday with domain registrar Network Solutions Inc. to give Web site operators a new way to increase traffic.

Network Solutions has agreed to market, sell and service RealNames subscription orders directly. Network Solutions is also investing $4.2 million in Centraal, which gives it about at 20 percent stake. The deal also gives Network Solutions exclusive rights to offer the service through its various partner channels worldwide.

RealNames' service allows Web users to go directly to a Web site by simply typing in keywords in a several languages. The service is free to users, but cost Web site operators $100 annually.

Bob Korzeniewski, Network Solutions' chief financial officer and acting chief operating officer, called RealNames' technology "a compelling and viable approach to driving traffic and navigating to specific Web pages."

"Centraal provides Network Solutions an opportunity to expand the services we offer to customers on a worldwide basis... This opportunity builds upon our industry-leading domain name registration and customer service infrastructure," he said.

Keith Teare, Centraal's founder and chief executive officer, said the deal will help meet the company's goal of making RealNames ubiquitous.

"Any user, at any time and from any place on the Internet should be able to navigate the Internet using whatever RealName a company chooses and has the right to use," he said.