Centraal, Network Solutions Seal Domain Pact
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Network Solutions has agreed to market, sell and service RealNames subscription orders directly. Network Solutions is also investing $4.2 million in Centraal, which gives it about at 20 percent stake. The deal also gives Network Solutions exclusive rights to offer the service through its various partner channels worldwide.
RealNames' service allows Web users to go directly to a Web site by simply typing in keywords in a several languages. The service is free to users, but cost Web site operators $100 annually.
Bob Korzeniewski, Network Solutions' chief financial officer and acting chief operating officer, called RealNames' technology "a compelling and viable approach to driving traffic and navigating to specific Web pages."
Keith Teare, Centraal's founder and chief executive officer, said the deal will help meet the company's goal of making RealNames ubiquitous.
"Any user, at any time and from any place on the Internet should be able to navigate the Internet using whatever RealName a company chooses and has the right to use," he said.