Microsoft's WebCourier Now Delivers Across the Atlantic
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Microsoft has launched its MSN WebCourier service in the UK, which offers "opt-in" delivery of newletters on selected subjects to the UK's 1.2 million Hotmail users.
"The launch of WebCourier complements the existing Hotmail communications services by delivering timely and relevant content that is of interest to UK consumers, underpinning our commitment in helping deliver 'Everyday Web'," said John Stoneman, business development manager at MSN, UK.
"We want to provide Hotmail users with what they want, when they want it, wherever they may be."
Subscribers to the MSN WebCourier service have a choice of six categories -- business and finance, entertainment, recruitment, sports, shopping and travel. Each of these categories has up to five content providers, such as ft.com for finance, and lastminute.com for travel. Users check boxes to subscribe to the newsletters they require.
"Our partnership with MSN is both a great opportunity for us to build our customer base and for Hotmail users to have instant access to our sports news updates on request," said Nick Roberts, commercial director of Datanet Group.