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E.piphany Acquires RightPoint for $393 Million

Customer service software company E.piphany Inc. Tuesday paid $393 million in stock for privately-held RightPoint, a provider of customer communications tools, with the intention of positioning itself as a powerful player in the online customer service arena.

E.piphany (EPNY) will issue approximately 3.5 million shares of its common stock to the shareholders of RightPoint. The new combined company will be able to offer customers integrated tools and services for successful customer service, according to Roger Siboni, president and CEO of E.piphany.

"E.piphany and RightPoint create a single view of the customer and manage customer interactions through real-time personalization," Siboni said. "Today, we have set a new standard for customer interaction. Our unique suite of products will enable the next generation of personalization that we believe is ahead of all other products on the market today."

RightPoint uses click-stream tracking, patented self-learning analytics, collaborative filtering and sophisticated real-time customer profiling to deliver highly targeted product recommendations, loyalty offers, and other personalized content for Web visitors.

E.piphany provides software for customer management and service. Its flagship product, E.piphany E.4, is designed to allow businesses to collect, analyze and act on customer data from existing software systems as well as third-party data providers.

The combined company's customers include CBS SportsLine, American Express, Charles Schwab, GTE, Procter & Gamble and Hewlett-Packard.