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Cyberplex Launches Two Sites for Ford

Cyberplex Inc. has announced the launch of the new Ford of Canada site as well as the Ford Focus site. The new sites will serve to highlight the companys new 2000 model hatchbacks, sedans and wagons. CYBERPLEX was chosen from a list of several companies and is now Interactive Agency of Record for all Ford of Canada.

"Ford of Canada had tight timelines and a very strategic project with a rigid launch window," said Chantal Boileau, Ford of Canada's Communications and Internet Marketing Manager.

Early in the development cycle, Ford of Canada came to CYBERPLEX with a requirement to develop a second initiative, the Ford Focus site, in parallel stream.

"Increasingly, we are differentiating ourselves in the marketplace by getting quality, large-scale projects launched on-time and on-budget," Steve Taylor, VP of Client Services for CYBERPLEX. "Industry research shows that a large percentage of sites intended to make the Christmas season are going up late and over budget. We simply don't let this happen."

Ford of Canada has ambitious plans for their use of the Web in the coming year, as this medium becomes increasingly integrated into the purchase cycle.

J.D. Power and Associates recently reported that 60 percent of customers under 50 years of age now use the Internet to shop for cars and trucks. In 2000, J.D. Power predicts that percentage to rise to 80 percent.