AOL Signs CBS as Premier Broadcast News Provider
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Under the terms of the agreement, CBS News will be guaranteed a major and ongoing presence throughout AOL, CompuServe and AOL.COM. CBS will also provide on-air promotion of AOL within its television news broadcasts throughout the day and will work with AOL to develop live chat events.
Financial specifics were not disclosed, but CBS and AOL will share advertising revenue generated through the deal.
"Over the next 12 months, AOL members will view half a billion pages with the CBS News logo framing our editorial content," said Mel Karmazin, president and CEO, CBS Corp. "That's a tremendous number of impressions, in a medium that augments our more traditional television and radio audience."