Excite Australia to Sponsor Sidney Cinema Event
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Excite Australia signed a sponsorship agreement with Cinerent OpenAir Cinema, a harborside event that attracts thousands of people every summer.
As part of the package the event will be renamed Excite OpenAir Cinema in the year 2000. Spending was not disclosed.
"This marks Excite Australia's first major sponsorship deal since launching in May this year. It is the ultimate launch of our 2000 marketing campaign," said Excite Australia Marketing Manager Joanna Finlay.
Last summer more than 50,000 patrons attended the 33-night OpenAir Cinema season.
Excite Australia plans an official Web site, too. The site will go live in mid December to coincide with tickets going on sale. "Cinerent OpenAir's association with Excite Australia heralds a new era in interactive sponsorship," said Cinerent OpenAir's Rob Bryant.
"One of the interesting findings of 1999 audience research was that 73 percent of OpenAir patrons have access to the Internet. This is extraordinarily high. Having Excite as the major sponsor of the event creates the opportunity to use the Internet as a principal feature of event marketing," said Bryant.