NBC Acquires Stake in Hollywood Stock Exchange
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Specific terms of the deal were not disclosed.
The HSX site represents the collective voice of hundreds of thousands of movie enthusiasts who buy and sell virtual "stock" in celebrities, movies and other entertainment properties using "Hollywood dollars."
In addition, HSX will contribute content to NBC's (NBC) syndicated "Access Hollywood" entertainment news magazine show and receive on-air promotion on the NBC Television Network as well as online promotion on Snap.com, NBC.com and AccessHollywood.com.
"Hollywood Stock Exchange is an innovative online entertainment experience that provides real value to both 'Access Hollywood' and Snap.com," said Marty Yudkovitz, president, NBC Interactive.
"We couldn't be more pleased about this transaction, which continues to demonstrate just how NBC broadcast television and the Internet can work together in complementary ways."
The Hollywood Stock Exchange is a digital media company that provides over 800,000 consumers per month with an online entertainment experience, driven by its patented entertainment stock market.