CommTouch to Tap Fast-Growing Korean E-Mail Market
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Pacific Network, a consulting firm specializing in overseas marketing of information systems, software and hardware, announced last week that CommTouch Software has signed a contract with the company to provide Web-based free e-mail service. Other related services include instant messaging and e-mail-to-pager service in Korea.
"We will focus on a marketing strategy of providing a more diversified e-mail service than the existing e-mail service providers," said Lim Soo Hyun, president of Pacific Network. "We expect that CommTouch's e-mail solutions will receive favorable response from corporate clients who are considering offering their customers free e-mail service via their websites."
CommTouch Software's entry into the Korean market is expected to trigger tougher competition in the local e-mail service market, which is growing at a faster clip than the number of Net users and Internet advertising revenues.
So far, Daum Communications has been leading the Korean web-based free e-mail service market with 3.6 million registered users. It is followed by Netian which has secured about 1 million registered users. And other Internet portals such as Yahoo! Korea, Naver and Lycos Korea are also providing free e-mail services.
"I think that free e-mail service has greatly contributed to establishing the nation's Web communities as well as expanding the number of Internet users. As an important means for communication, free e-mail will gain an explosive popularity among the general public along with increasing number of Internet users in Korea," said Lee Jae-Woong, president of Daum Communications.