PwC To Evolve Internet Strategy in Australia
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Australia will be the testbed for a new Internet services strategy developed by global professional services organisation PricewaterhouseCoopers (PwC), in a joint venture with three global marketing and technology partners.
The Internet services offering, called Determinet, brings together the core competencies of BAM SSB, the Australian creative base for the Tokyo-based advertising agency Dentsu, as well as the technological experience of Sun Microsystems and Microsoft.
The service is designed to combine PwC's systems integration and consulting experience with marketing efforts and appropriate technology into an end-to-end Internet solution for businesses.
"Our clients are looking for new ways to reach customers, they want their brand's reputation maintained on the Web, they want to be able to speak to their customers, and they want their legacy systems integrated with their site," said PwC IT/systems integration practice leader, Fred Balboni. "Delivering this involves application development skills that are not a PwC core competency."
Each Determinet partner will be contributing its expertise to what will be a PwC-owned offering. BAM SSB will assist with marketing focus, while Microsoft and Sun will offer technological methodologies, tools and training that will be incorporated into PwC's nine global solutions delivery centres in which Internet applications will be developed.
Balboni said that because these centres will be connected through Determinet, PwC's own Internet architects will be able to use the resources of 17,000 systems integrators and developers around the world. He also believed that this link would speed up solutions development from several months to within 24 hours for some projects, making applications more appropriate for the ever-changing Internet environment.
PwC is currently "examining" launching Determinet in Europe and the USA, and Balboni said that while such a move is inevitable, its timing will be set by local market factors.