Softbank, Healtheon/WebMD to Produce Japanese Med Site
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Softbank Publishing Inc. and Healtheon/WebMD Inc. Wednesday unveiled plans to develop a Japanese version of the popular U.S. health site.
WebMD Japan K.K. will be a joint venture offering physicians and consumers medical information via the Internet, and is expected to start by the middle of next year.
The site will reportedly be a 60-40 venture with Softbank Publishing holding the majority stake, and the company will be capitalized with 300 million yen.
The Japanese site will provide Healtheon/WebMD's proprietary content as well as Japanese medical news.