RealTime IT News

DoubleClick Acquires DoubleClick Iberoamerica

Online ad company DoubleClick Inc. said that it has acquired DoubleClick Iberoamerica from Terra (formerly Telefonica Interactiva), an affiliate of Telefonica S.A., for an undisclosed sum.

DoubleClick had held a 10 percent stake in the joint operation, an ad network aimed at a Spanish speaking audience.

As a result of this agreement, DoubleClick Iberoamerica becomes a wholly owned subsidiary of DoubleClick and will continue to manage its network of Web sites, including AltaVista Magallanes. Terra will continue to advertise on DoubleClick's global network.

"Terra has been an excellent partner," said Barry Salzman, president of DoubleClick International. "Terra's support has helped us to develop a network of sites with an important share in the Spanish speaking market. We will keep working with Terra as our client, in Spain and Latin America."

DoubleClick Iberoamerica's clients have grown to 200 advertisers and 40 Web sites, 10 of which are among the top 20 Spanish sites, according to figures from Estudio General de Medios. The network records an average of 28 million impressions per month.

Terra Network S.A. is a content provider, as well as one of the leading ISPs in the Spanish/Portuguese speaking world.